How to Use Guest Posting to Boost SEO Performance
In order to boost your SEO, you should contribute to high-authority sites in order to extend the reach of your content. Guest posting on other websites is helpful for reaching new audiences and interacting with them - but your content can't appear on every site you find just so you can land on Page 1 - you have to focus on the sites that matter to your audience. Your SEO strategy is just as crucial as your approach to content marketing, so you've got to do your research in order to get the most out of both. Domain Authority and Relevance Research As a marketing expert, pitching editors at publications about, say, cooking won't be very helpful. The chances of contributing content that far off-topic are pretty slim, and even if you managed to post there, all the irrelevant links wouldn't help your SEO in the long run. (I know it sounds simple, but I'd wager that if you ask just about any publication editor, she would be able to tell you a story